Protesting and boycotting alone are not getting the job done when it comes to bringing about changes African Americans desire to occur, states Jerroll M. Sanders—ONUS’s president and CEO. It’s time we figure out a new way to resolve incidents involving a company that is cast into the limelight due to a racially offensive act, especially when the company has demonstrated genuine racial sensitivity before the incident occurs. Our goal must be to resolve the offense in a way that leaves African Americans better off, Sanders adds. We must ask, what can we demand in lieu of a boycott that improves the condition of community members.
While many advances are realize on the street, vast improvements can also be achieved in the boardroom especially if everyone is involved are clear about the goals and required outcomes. Making too many demands, however, can be problematic, since it opens up the door for others to co-opt the agenda and sell you out. Recent events involving the NFL Black Players’ Association is a perfect example of failing to strategize to clarify goals and objectives before you sit down at the negotiating table. NFL players left the room with what they didn’t want because they had not taken the necessary steps to define what they did want and were willing to accept.
When it comes to policing, we know what we want. We want policing changed at the systemic level and that can only be accomplished by enacting URLEIA into law.